What a great time to go virtual

What a great time to be in the virtual event business! Honestly, I haven’t had this much fun in years. Coming as I do from a 21-year career in print publishing, it’s refreshing to be part of a growth sector. It’s like the 80’s and Websites all over again – a new technology, a new way to organize and distribute content – but this time with two-way interaction and engagement.

Are virtual events perfect? Of course not. Is the engagement where it needs to be? Nope. Are the results and ROI as great as was promised? Not yet.

But that’s part of what makes it all so exciting. It’s like the Wild West out here and we get to help mold and create an industry.

I realize it’s a bit easier to be excited sitting in my seat rather than yours. I haven’t just been instructed to launch a virtual event in Q2 next year with no knowledge of how they work, no new staff to produce it, and, of course, no budget.

But that’s where the Virtual Edge Summit comes in. You can get all the education you need to go from zero to 60 in just two days. There are more than 30 sessions and nearly 80 speakers on everything from audience acquisition and lead generation to sponsorship sales and measurement.

New this year, are education “tracks,” of sorts, specific to your type of virtual environment . With so many different groups adopting virtual as a facilitation tool, there are endless opportunities to learn from one another. Check out some of this killer content:

Corporate Sessions:

Association/Trade Show Sessions:

Learning Sessions:

And still more sessions we can all learn from:

Whether you’ve already started down the virtual path, or you’re still deciding if you want to jump on, you owe it to yourself to spend two days in January in Las Vegas at the Virtual Edge Summit. It truly is a great time to go virtual – and these sessions will help you get there.
(If you’ve got virtual questions, start sending them my way, and I’ll be sure to get them to the right VES speakers and get you some answers. I look forward to a discussion here or on Twitter at @virtualedge and #VES11.)


Donna Sanford
Founder and former Publisher of EXPO Magazine
Program Consultant for the Virtual Edge Summit
Email: dsanford@virtualedge.org

About Donna Sanford

Donna Sanford | Founder and former Publisher of EXPO Magazine and Program Consultant for the Virtual Edge Summit