Is gamification just hype? Not if you want to increase and improve attendee engagement, build loyalty and enable an experience roadmap that drives attendees to the activities you want them to complete. In this session we’ll explore what gamification is and why it’s the current shiny object of the event industry. And we’ll review some examples of gamification for events – a few of which may surprise you, as you’ve probably leveraged them before without realizing gamification drove the tactic.
Learner Outcomes:
- Have a clear understanding of what gamification is.
- Identify effective gamification implementations.
- Define how gamification can address and drive attendee engagement.
