As we enter 2012 with years of experience in virtual events and meetings for education, collaboration and marketing, what have we learned and what does it mean for the future? This leadership panel will explore both sides of the big issues: Do virtual exhibits work? Is anyone successfully monetizing their virtual programs? 2D or 3D – does it matter? What’s the ROI on virtual engagements and how do we measure it? These and many more issues will be hotly debated from the stage and the floor. You don’t want to miss this!
Learner Outcomes:
- Decide if virtual exhibits will be a part of your strategy going forward.
- Determine the best measurement of ROI for your virtual engagements.
- Prepare for the future of virtual events and environments.
Speakers:
- Larry Cook, Sr. Manager, Events, IBM
- John H. Graham, CAE, President and CEO, ASAE: The Center for Association Leadership
- Tony Lorenz, Founder, bXb Online
- David Rich, Senior VP, Strategy & Planning, Worldwide, George P. Johnson
- Tony Uphoff, CEO, UBM TechWeb
- Kathy Visser-May, US Marketing Channels and Analytics Director, Microsoft
- John Jainschigg, CEO, World2Worlds, Inc.
