As we’ve evolved from the fear of virtual events cannibalizing our physical events, it’s now time to realizing that online extensions can be a driver of in-person registration. This session will help you understand the “virtual boost” opportunity and provide a forum for maximizing results.
Learner Outcomes:
- Develop a virtual event action plan that moves people to register for your physical event.
- Examine the role preview events, press events and digital teasers can play in building excitement for your physical events.
- Employ content and social strategies that engage and spur potential attendees to action.
