A social media marketing plan is more than Twitter and Facebook. It’s a comprehensive strategy to acquire attendees and raise event awareness and engagement before, during and after your event using a deep understanding of your audience, keywords, timing, content and metrics. Come learn to write your own killer plan.
Learner Outcomes:
- Identify elements of a comprehensive social media marketing plan that you might have previously overlooked.
- Select the content that can be used to drive attendees to action, and identify the keywords that will elevate the SEO.
- Employ metrics that will measure your efforts so as to focus future messages.
