Shannon L. Ryan, CEO, ArchetypeDNA
Shannon L. Ryan is a global marketing consultant with over 15 years of expertise inbrand strategy and engagement across mediums, with deep expertise in experiential (physical & virtual events) and digital.
She has held senior leadership roles on both the agency and brand side, including management of her own agency, ArchetypeDNA, which she founded in 2009. Her experience is diverse across B-to-B and B-to-C, having worked with companies such as Cardinal Health, Charles Schwab, Cisco, Credit Suisse, Deloitte, eBay, Focus.com, George P. Johnson, GSMA, IBM, Immersa Marketing, Intel, Merrill Lynch, ON24, Oracle, Texas Instruments, Thomas Weisel Partners, Thomson Learning and VMware.
Shannon’s background also includes web-based product development, with prior management of over 25 global SaaS products and the launch of eight products for the marketing discipline.
She is currently the President of the Board of Directors for the American Marketing Association, Silicon Valley and is Focus.com’s adviser on experiential marketing.
