One of the sessions at this year’s Virtual Edge Summit that I’m most excited for is “Successful New Product Launches Through Virtual Environments.” I can tell you from working with the speakers on their presentation, that whether you work for a corporation and want to launch a product, or you’re an event organizer wanting to help exhibitors launch a product at your virtual event, this presentation will truly give you a head start.
Kimberly Stone with Planview, will showcase her wildly successful product release that resulted in more sales for a new release than in company history, while Marianne Fitzpatrick with Acacia Marketing Group reviews the strategy behind a live IBM product launch that reached all corners of the globe. As they lay out their case studies, Stone and Fitzpatrick will cover:
- Advantages and disadvantages of virtual for a product launch
- Primary features and elements of their launches
- Exhibits, product experts, etc.
- Live vs. pre-recorded
- Marketing plans
- Staffing and resource issues
- Success measurements
This is truly one of the many not-to-miss sessions at the Virtual Edge Summit 2011, January 12-13, Las Vegas.
(If you’ve got virtual questions, start sending them my way, and I’ll be sure to get them to the right VES speakers and get you some answers. I look forward to a discussion here or on Twitter at @virtualedge and VES11.)
Founder and former Publisher of EXPO Magazine
Program Consultant for the Virtual Edge Summit