While some producers are finding financial success with their virtual and hybrid events, others struggle to sell booths, sponsorships and sessions. Is it their market or their model? Get your monetization questions answered in this important session.
Learner Outcomes:
- Identify the various monetization strategies and pricing models for virtual and hybrid events and determine which one is right for your organization.
- Set proper expectations for exhibitors in terms of number of attendees vs. number of engagements and number of leads.
- Use the metrics from your event reports in your sales presentations.
