While it’s true that virtual events are an excellent delivery vehicle for continuing education, let’s not forget their place in the realm of lead generation. It takes a well-conceived and executed plan, and the right engagement techniques. Come learn the secrets of lead gen via virtual events.
Learner Outcomes:
- Prepare the specific business cases for using virtual, whether for your or your sponsors and exhibitors.
- Design engagement techniques specific to the business outcomes you desire.
- Deploy mobile and social to continue the conversation and further score and nurture leads.
Speakers:
- Dennis Shiao, Director of Product Marketing, INXPO
- Steve Gershik, Principal, 28 Marketing
