Events and learning are being impacted tremendously by the adoption of smart phones and tablet devices. Once thought to be just an on-site tool, attendees now want to connect with one another before and after the event, too. How do you plan for a continuous mobile engagement and what does that mean for costs and revenue opportunities?
Learner Outcomes:
- See through a new and different lens to determine how to best develop your content for mobile devices.
- Determine which of your virtual event elements can translate to mobile.
- Assess rapidly changing user and device trends such as eBooks and mobile “web” apps.
Speakers:
- Mark Coe, President, Coe-Truman Technologies, Inc.
- Jon Jenkins, Director, Product Team, Coe-Truman Technologies, Inc.
- Gregg McGrath, Marketing Manager, Meetings & Exhibits, American Society for Microbiology
