Gregg McGrath, Marketing Manager, Meetings & Exhibits, American Society for Microbiology
Gregg McGrath is the Meeting & Conference Marketing Manager for the American Society for Microbiology (ASM). He received his BSBA degree in International Marketing from American University in 2005. Upon graduation, he accepted a Marketing Manager position at the American Society of Health-System Pharmacists (ASHP) where he promoted annual events of over 20,000 attendees. After five years at ASHP, he moved on to his current position at ASM. Each year, heoversees all marketing efforts for 10 ASM events ranging in size from 100 to 10,000 attendees. In addition to traditional marketing vehicles, Gregg focuses onincorporating new technology into his promotional plans. Since arriving at ASM two years ago, Gregg has successfully integrated mobile applications, eBooks, video and social networking into his events to enhance and extend the meeting experience. He is alsocurrently leading the effort to launch ASM’s first virtual event.
