This thought-provoking session will help you create a vision for integrating digital events into the customer/member journey and build lifetime loyalty. We’ll include the full spectrum of digital events – from Webcasts and simulcasts to high-production events – as we learn to engage customers and develop community through traditional, digital, social and mobile marketing.
Learner Outcomes:
- Create a journey for customers/members through multiple digital events that meet a variety of needs.
- Incorporate digital, social and mobile technologies into your traditional customer/member engagement strategies.
- Use community to empower customers and members, and build lifetime loyalty to your organization or brand.
