David Rich, Senior Vice President, Strategy + Planning/Worldwide, George P. Johnson
David Rich is a strategy and technology innovator who originally developed and perfected many of the models and frameworks that have now become accepted as best practices across the experiential industry. As Senior Vice President, Strategy + Planning/Worldwide at George P. Johnson (GPJ), he founded and currently leads the industry’s foremost strategy offering, which serves Fortune 1000 brands globally across diverse industries including CPG, technology, automotive, life sciences and financial services. Under his leadership, GPJ’s Strategy + Planning practice plays a key role in helping clients evaluate and adopt new technology such as virtual in ways that drive bottom line performance while enhancing the overall brand experience. David is a frequent speaker at industry conferences, has been quoted by major business media outlets worldwide as a marketing expert and most recently was honored to receive MPI’s first RISE Award for visionary industry leadership
