Capturing, Repurposing and Monetizing Your Event Content

Planners share their successes with capturing, packaging, promoting and monetizing their physical event content. We’ll cover the costs, the revenue potential, the technology and the possible facility issues. You’ll be producing your first virtual event in just 60 minutes!

Learner Outcomes:

1. Identify the content your organization has that lends itself to capture and repurposing.
2. Prepare a marketing and promotion plan to continue reusing your captured content for months.
3. Outline a budget and revenue model for your organization to monetize its content.

Speakers:

• Lance Simon, Vice President of Client Services, iCohere, Inc.