This session will help you understand what metrics and data are available on most digital event platforms and how to understand what they tell you about your audience, content, attendee actions and interactions. Then we’ll go to the next level and discuss how to use industry standard measurement techniques to augment the data supplied by your platform – and why.
Learner Outcomes:
- Analyze the data usually available from most virtual platform providers.
- Interpret what this data tells you about the success or limitations of your event.
- Determine what event industry data you may still need that’s not provided by the platform.
