The transition from virtual event to ongoing platform for continuous engagement exposes the gap between event organizers and marketers – a gap that requires filling for ongoing virtual engagements to be successful. Learn how this Cramer helped two companies bridge that gap, allowing them to maximize their client interactions and more quickly reach their goals.
Learner Outcomes:
- Identify the metrics to help determine if you’re ready to make the leap from events to a 365-virtual engagement.
- Define the additional content, resources, engagement strategies, marketing plans and community building tactics you’ll need to ramp up.
- Create a budget for a 365 environment so you can set goals and benchmarks.
